We freely share the Align To Win framework, insights, and tools with business owners and leadership teams that want to get aligned — and stay that way.
Align To Win was founded by Chris Edwards, a former IBM Sales Executive who today serves as a Leadership and Strategy Advisor to the owners and leaders of entrepreneurial businesses.
Over the course of his career — first at IBM and then as an advisor — Chris observed a consistent pattern: the companies that won, grew, and succeeded on a sustained basis were those whose leadership teams were deeply aligned on who they were, where they were going, and how they were getting there. The companies that struggled, regardless of their talent or resources, were those that weren't.
That observation became the conviction at the heart of Align To Win: leadership alignment is not a soft organizational concept. It is the foundational condition for sustained business success — and it is both learnable and buildable with the right framework.
Align To Win's primary purpose is to share the framework, insights, and tools that help business owners and leadership teams build the alignment they need to win.
The complete 3 Dimensions & 7 Drivers framework and all seven driver tools are freely available here. Work through them at your own pace, individually or with your leadership team.
The Insights section shares the reasoning behind the framework — the case for leadership alignment and the practical logic of how the three dimensions and seven drivers work together.
For leadership teams that want to go deeper, Chris is available to deliver Align To Win presentations and facilitate workshops. Available upon request.
If you'd like to bring the Align To Win framework to your leadership team — through a presentation, a working session, or a facilitated workshop — reach out directly.
Email Chris Edwards